FIRST…breathe! Now, remember that people love to give you money!
Development professionals will say, “I don’t even have to ask! People just throw money at me.” Relationships built upon trust, deep listening and good stewardship of a giver’s investment can easily grow a wonderful, warm conversation. If fact, I am not a big fan of written proposals that simulate sales models and treat a donor like a transaction. Embracing generosity and abundance, instead of caving in to lack and fear, is the hallmark of a successful major gift relationship.
Remember – 90+ percent of your fundraising success is because of your MINDSET!
I’m half-way through the 2-day MORE Major Gifts Virtual Deep Dive with a terrific group of 40 fundraising professionals. Their testimonials to the powerful role their thinking and self-talk have played in their success was tremendous!
Here’s what I want you to be telling yourself – right now!
1. “People LOVE to Give Me MONEY!”
I wrote this jingle in 1997 and still today folks sing it to remind themselves that…..
People Love to Give Me Money, to make a difference.
People Love to Give Me Money; I’m the link to their investment.
You can have Marcy sing this with you and your group here: https://www.youtube.com/watch?app=desktop&v=kdwCM15AxYM
2. “Our cause is WORTHY of people’s investment and generosity!”
You know it, but you sometimes get scared that you have to convince them – sell it. No, you really are giving them the chance to do something that gives them joy – or let’s them spread joy to others! Great stuff!
3. “I want to be sure we have enough time to accomplish the gift you want to make yet this year.”
YES – assume your donors want to give again – they do! And know they ARE busy and you are helping them get something accomplished that is important to them!
4. “I will show up for my donors!”
Little does more to foster success than just physically putting yourself in a position to receive. Get with your donors – be places where they go – manifest these amazing chance meetings in addition to the ones you carefully plan.
GET OUT THERE AND SHOW UP FOR YOUR DONORS!
Let me hear you!
“I create my Life!”
“I am liked and welcomed by my donors!”
“I get to be the difference!”
“I get to inspire generosity!”
Focus on what is good, right and well in your world. Embrace the heart of what we do. Get curious about what is most meaningful to your givers.
Oh and….”People LOVE to Give me MONEY!”
Invest in JOY®