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Tag Archive for: Board

Posts

Coaching, Major Gifts, Mindset, Nonprofit Fundraising

Be A Control Freak

YOU NEED TO BECOME A CONTROL FREAK!

WHAT??? Has Marcy finally lost it?

Nobody likes a control freak! They’re demanding, obsessive, overbearing, and determined to have everything their way.

But what if becoming a control freak is one of the smartest decisions you’ll ever make?

I’m talking about becoming a control freak when it comes to YOURSELF!

Your thoughts. Your words. Your reactions. Your decisions. Your actions.

Let me explain.

We become what we think aboutYou know my four favorite mindset messages:

  1. We become what we think about.
  2. Something gooooddd is gonna happen to me!
  3. I create my life!
  4. People love to give me money!

These aren’t just cute sayings. They shape how I approach my work, my relationships, my challenges, and my life.

And WOW, did I get to practice them this past weekend!

Forest Lake Academy Ribbon cuttingA little mindset magic at Forest Lake Academy

I joined my colleagues at Forest Lake Academy in Florida for an incredible ribbon cutting, building dedication, and two-day alumni celebration.

After nearly 50 years without new construction, the school was celebrating beautiful new buildings that will transform the experience for students, teachers, and families for generations to come!

There was just one little complication.

Our Development Director had unexpectedly welcomed her beautiful baby early! She did manage to stop by, baby in arms, and offer some direction, but the rest of us were pulling together to make it all happen.

Were there challenges? YOU BET!

The new elevators were in place but couldn’t be installed in time because of installer union issues. Some tours were spontaneous and probably missed a few stops. There were moments when we needed to regroup, rethink, and redirect.

But here’s what struck me.

WE MANAGED OUR MINDS!

Instead of dwelling on what wasn’t working, we kept coming back to what WAS working.

Instead of getting stuck in frustration, we found another way.

And instead of allowing a few bumps to overshadow this historic occasion, we celebrated the extraordinary achievement unfolding right before our eyes!

Was everything perfect? Of course not.

Was it wonderful? ABSOLUTELY!

And that’s the power of mindset.

90% of major giving success is in your head!

I share this in nearly every talk I give.

Think about what you tell yourself as you approach your work.

Are you thinking:

  • “People are asked too much.”
  • “Our mission doesn’t attract as many givers as theirs.”
  • “The economy is so uncertain.”
  • “People are stressed out. This isn’t a good time to ask.”

OR are you thinking:

“People LOVE to give me money!”

Why? Because YOU are the link between their generosity and the impact they long to make. You create the opportunity for them to invest in something meaningful and experience the JOY of giving!

Same economy. Same mission. Same potential givers.

Different mindset. Different actions. Different results.

Whatever you repeat, you become!

One of the simplest ways to retrain our brains is to pay attention to the words we use—especially the words we say to ourselves.

During our FLA weekend, I noticed that occasionally we would slip into complaining about what someone was or wasn’t doing.

But we caught ourselves! We reframed. We redirected. We got back to creating a wonderful experience.

That’s why I LOVE mantras. I say my four mindset messages to myself AND OUT LOUD, often!

Think about these everyday statements:

“I can’t.” What if you replaced that with “I haven’t figured out how YET!”

“I’m so stupid!” How about “Well, THAT didn’t work. What can I learn?”

“I’m too busy!” Try “Today is packed, but I can make time for what matters.”

“Life isn’t fair!” Maybe not. But what CAN you do to make the situation better?

These aren’t just changes in vocabulary. They are changes in possibility!

And I’m not suggesting you ignore real challenges, deny difficult feelings, or pretend everything is sunshine and roses.

I’m suggesting you intentionally TALK TO YOURSELF as who you want to be and take charge of what happens NEXT!

Control what you CAN control!

You cannot control the economy, someone else’s behavior, the past, or every unexpected obstacle that comes your way.

You certainly can’t control whether the elevators are installed in time for the ribbon cutting!

But you CAN influence how you interpret what happens, how you respond, what you say, and what you choose to do next.

THAT is where your power lives!

Mental toughness doesn’t mean you never experience fear, doubt, frustration, or discouragement. It means those emotions don’t get the final vote.

You may not control the first thought that pops into your head. But you can challenge it, redirect it, and decide whether it deserves to stay.

And every time you choose possibility over pessimism, courage over fear, and action over excuses, you strengthen that ability.

It takes practice. I know. I practice every single day!

So who’s running YOUR mind?

As you move into these final weeks of the year, I encourage you to become a CONTROL FREAK!

Not over your colleagues. Not over your board. Not over your givers. And certainly not over circumstances you cannot change.

Become a control freak over the thoughts you nurture, the words you speak, the choices you make, and the actions you take.

Your thoughts influence your choices.

Your choices guide your actions.

Your actions create your results.

And here’s the beautiful part.

Roxanne, Victoria, Glen, Marcy FLA teamYOU get to choose what happens next!

So when that next challenge arrives, when the unexpected happens, when you’re tempted to say, “This will never work”…

Remember those four mindset messages.

And especially this one:

SOMETHING GOOOODDD IS GONNA HAPPEN TO ME!

Because when you manage your mind, you’re ready to help make it happen!

Invest in Joy!™

 

November 11, 2026
https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg 0 0 Marcy Heim https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg Marcy Heim2026-11-11 17:44:262026-11-11 19:35:12Be A Control Freak
Coaching, Major Gifts, Mindset, Nonprofit Fundraising

Your Year-End Appeal: 13 Tips to Help Your Donors Feel the JOY of Giving

Your year-end appeal is more than a letter asking for a gift.

It’s an invitation to someone who cares about your mission to make something wonderful happen.

Whether you’re writing to one major donor or sending a letter to a list of 4,000, remember: one person reads it at a time. Write to that person. Help them feel appreciated and excited about the difference they can make.

Here are 13 tips to help you do just that.

  1. Start with YOU.

Put “you” in your first line. Your reader should know right away that this letter is about them and the difference they can make.

Try:

You make it possible for children in our community to feel safe, supported and ready to learn.

A warm, personal opening invites your reader in.

  1. Thank them near the beginning.

After that first “you” sentence, express your appreciation. Thank them for being part of your work, caring about your mission or giving in the past—whatever fits your relationship.

Thank you for being part of a community that believes every child deserves a place to belong.

If they haven’t yet made a gift, thank them for their interest or connection rather than assuming they’ve given.

  1. Talk about what you make possible.

hopeYour organization exists because there is a need. Acknowledge that need, while focusing on what your donor can solve, create or accomplish.

I believe we’re experiencing more than donor fatigue. We’re experiencing emotion fatigue. We can absorb only so many sad and tragic stories before we feel overwhelmed.

Show your reader the hope, progress and possibility their generosity can create.

  1. Describe what their gift will do—and offer choices.

Be clear about how a gift will help. If it fits your organization and the way you accept gifts, offer two or three broad options.

Your gift can help provide welcoming spaces for young people, support the caring adults who mentor them, or make enriching experiences possible.

People appreciate having a choice. Be clear about whether these are areas they can designate their gift to or examples of what an unrestricted gift supports.

  1. Share what the gift REALLY does.

College studentA gift may provide a scholarship, a meal or a counseling session. But what does that make possible for a person?

A scholarship can help a student see a future they once thought was out of reach. A meal can give a parent one less worry at the end of a long day. A caring mentor can help a young person feel they belong.

Connect the gift to the life it touches.

  1. Use the 3-Sentence Ask.

Yes, you can use my 3-Sentence Ask in a letter!

  1. You have… Recognize something genuine about the person and their connection to your mission.
  2. You understand… Connect them to the need or opportunity.
  3. Would you consider…? Invite them to make a gift.

For example:

You have shown how much you care about young people in our community. You understand how a safe place and a caring adult can change a child’s future. Would you consider a year-end gift to help more children feel supported and connected?

Get my 3-Sentence Ask worksheet here.

  1. Consider asking for a specific amount.

If you can easily tailor your letter or segment your list, consider suggesting an amount that reflects what the person or group gave last year. You might invite them to renew at that level or consider an increase.

Would you consider renewing your gift of $100—or increasing it to $125—to help more students find their place to belong?

An amount that feels appropriate to the recipient can make it easier for them to consider their gift.

  1. Use a few key numbers—then speak to the heart.

A few well-chosen facts can establish the need and build confidence. Consider placing key statistics early in your letter, then move on to the people and possibilities behind them.

A long list of numbers can pull your reader into analyzing instead of feeling connected. Give them the information they need without making them work through a math problem to understand why their gift matters.

Remember: People give with their hearts. Help your reader feel the difference they can make.

  1. Include a photo that shows success.

If you traditionally include photos, choose one that helps tell your story. If you haven’t used photos before, consider trying one.

A genuine image of someone experiencing the joy, connection or opportunity your donors help make possible can say a great deal. Use a photo you have permission to share, and represent the people in it with dignity.

  1. Make the final paragraph easy to act on—and end with impact.

Start your final paragraph with clear instructions. Tell your reader how to give or what will happen next.

Please use the enclosed reply card to make your gift, or give online at [website].

Then end with the good their generosity will do:

Your generosity will help more young people discover a place where they are welcomed, encouraged and believed in.

Let the last thing they read be the difference they can make.

  1. Highlight a few key sentences.

Many people will skim your letter before deciding whether to read every word. Make it easy for them.

Bold or underline a few carefully chosen sentences. Then read just those highlighted sentences. Can you understand the heart of the message? Do you know what the reader is being invited to do and why it matters?

If so, you’re on the right track!

  1. Add a P.S.

A P.S. is one more opportunity to invite your reader to consider a gift now. Keep it warm and focused.

P.S. Please consider making your gift today. Your generosity will help a young person find a place to belong.

  1. Say nice things—and read your letter out loud!

Throughout your letter, recognize the good in your reader. Tell them what you appreciate about their compassion, commitment or belief in your mission. Make sure it’s genuine and fits your relationship.

Then read the entire letter out loud.

heartAre your sentences so long that you’re gasping for breath? Does the letter flow? Does it sound like something you would say to a person you care about? How does it feel on your ears?

If you stumble, your reader might, too. Give yourself permission to simplify.

Your year-end appeal is a chance to remind someone that they matter—and that their generosity matters. Write to their heart. Show them what’s possible. And invite them to experience the joy of making a difference.

 

Invest in Joy!™

 

October 27, 2026
https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg 0 0 Marcy Heim https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg Marcy Heim2026-10-27 15:17:072026-10-27 15:58:30Your Year-End Appeal: 13 Tips to Help Your Donors Feel the JOY of Giving
Coaching, Major Gifts, Mindset, Nonprofit Fundraising

You Invest in Your Mission. Who Invests in YOU?

You give your time, your energy, your creativity—and a good bit of your heart—to your mission.

You work to make sure others have what they need to succeed.

But when an opportunity comes along for YOUR learning, do you hear yourself saying, “We can’t afford that,” “I don’t have time,” or “The place will fall apart if I’m gone”?

Your growth deserves a place in the plan, too.

Elizabeth Barber, Director of Capacity Building at The Weld Trust, was the vision behind this experience. Kelly Jackson, Executive Director of the Aims Foundation & MarcyIn September, I had the JOY of spending two days with more than 125 nonprofit leaders, board members, and fundraising professionals in Greeley, Colorado. We had hoped for 100!  Elizabeth Barber, Director of Capacity Building at The Weld Trust, was the vision behind this experience. Kelly Jackson, Executive Director of the Aims Foundation, provided an amazing space for us to learn and connect.  Jodie Riesenberger, Vice President, Community Impact for the NoCo Foundation provided a book sponsorship so that every attendee received a copy of my book to anchor the sessions.

The Weld Trust covered most of the expense, making the participant fee just $30!

What a powerful message and meaningful investment for these 3 organizations to support the people who carry these missions forward.

We practiced artful asks, explored relationships, and worked on clear giving opportunities. We also spent time on something that comes with us into every conversation.

Our mindset.  What are you telling yourself about your work? About your givers? About YOU?

Participants shared how the experience renewed their energy, helped them reconsider limiting beliefs, and gave them ideas they could use beyond fundraising.

That matters. Learning can give you a practical tool AND help you see new possibilities.

So, now the big question….WHO INVESTS IN YOU?

Give others the opportunity to support your growth.

Before you decide the answer will be no, ask.

Some conferences provide sample letters to help you request funding from your supervisor or board. Explain what you want to learn, how it connects to your work, and what you will bring back.

A board member may also welcome the opportunity to invest in your experience. Someone who cares deeply about your mission may see supporting your development as a meaningful way to advance it. Explore that possibility with your leadership.

You help people see the value of investing in your mission. Your ability to serve that mission deserves support, too.

Put your development in the budget.

As you plan for the coming year, include registration, travel, coaching, and the time to participate into your budget process.  National conferences can be expensive. Sometimes the financial barrier is real. Sometimes we decide an experience is out of reach before we explore scholarships, local programs, or other support.

And sometimes you may choose to pay for an experience yourself. If it fits your goals and your finances, you can decide your growth is worth that personal investment.

Make room for yourself while you’re there.

Some development professionals add a spa day at the conference hotel or a few personal days exploring the area. What a lovely way to enjoy a place you have already traveled to!

It doesn’t have to be a long vacation. An extra day at the end can give you time to walk, rest, reflect, and consider what you want to do with everything you learned.

Plan and pay for the personal portion separately—and give yourself permission to enjoy it.  You don’t have to fill every available hour with another session, another meeting, or another email.

Notice the belief that you cannot be gone.

Marcy & Ken 35th AnniversaryYour work matters. You matter. And with coverage and clear expectations, you can make room to step away.  Just before the Weld Conference, I brought our entire family to Loveland, Colorado for the weekend to celebrate our 35th wedding anniversary.  I didn’t turn on the computer once, and I tried to not get drawn into email and texts when I used my phone to take pictures. Honestly I was amazed that the world seemed to go along just fine for 3 days without me!

If you feel you just can’t be gone, ask yourself, “What would help me leave with confidence?” Then make that plan.

Professional development belongs on your calendar. So does time to absorb it.

Choose an experience. Ask for support. Budget for it. Perhaps add that extra day.

You invest in your mission every day.

You are worth investing in, too.

 

Invest in Joy!™

 

October 13, 2026
https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg 0 0 Marcy Heim https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg Marcy Heim2026-10-13 09:26:022026-10-13 10:50:48You Invest in Your Mission. Who Invests in YOU?
Coaching, Major Gifts, Mindset, Nonprofit Fundraising

How would anyone know? PART 2

 

In my last Artful Action, I shared an experience with faculty and staff at Southwest Wisconsin Technical College.

Again and again, I heard some version of:

“I had no idea I could fund THAT!”

They cared deeply about their students and their work. They had needs, ideas and dreams. What they didn’t necessarily know was how the Foundation could be part of making those dreams possible.

It got me thinking.

How would ANYONE know if we don’t TELL them?

And last week, I saw another side of that same lesson.

CCA Board and MarcyI spent time with 15 board members at Child Crisis Arizona. They were engaged. They connected with me — and, more importantly, it was abundantly clear how much they love Child Crisis Arizona and the children and families it serves.

These are not people sitting on the sidelines.

They actively invite people to events. They encourage friends and colleagues to come. Several talked about filling tables for upcoming events like Lunch for Love and the gala.

Then comes the question:

What happens next?

Getting someone to attend an event is wonderful.

But an event isn’t the end of engagement. It’s the beginning of an opportunity.

Who follows up?

Who says, “I’m so glad you came. What did you think?”

Who thanks someone who has supported Child Crisis Arizona in the past and invites them to reconnect?

Who shares another story about the impact?

Who simply says, “I’d love to tell you more about why this organization means so much to me”?

When I asked the board members what first step they would take after our session, Karilee Ramaley wrote: “Thank prior donors and invite them to re-engage in supporting CCA.”

YES!

Notice what she didn’t say.

“Ask them for money.”

She said thank them. Re-engage them.

That’s relationship-building.

Many of the board members also talked about the challenge of finding new people with whom to share Child Crisis Arizona.

And that was another important shift we experienced.

We don’t have to constantly be searching for some mysterious population of “new donors.”

We can grow our own new givers.

  • Start with the people already around you.
  • The person who came to your event.
  • The former donor you haven’t heard from lately.
  • The friend who keeps asking why you’re involved.
  • The colleague who would genuinely be interested in your mission.
  • The person who sat at your gala table last year.

Sounds good, but…… the board members raised another very practical challenge:

“What do we tell them?”

childrens happy hands

They love Child Crisis Arizona, but they don’t always know the latest stories about what’s happening there.

So, I suggested that their amazing CEO, Torrie Taj, send the board 3–5 quick bullet points each week — nothing fancy. Just a few fun, touching or meaningful things that happened at CCA during the previous week.

Their reaction was immediate.

YES!

That’s what they needed. Not another brochure.  Not a perfectly memorized elevator speech.

Conversation starters.

“Here’s something wonderful that happened at Child Crisis Arizona last week…”

“I thought you’d love this story…”

“You won’t believe what one of our kids did…”

Those little stories give board members something authentic and current to share.

And here’s the important part:

Share quote

The person listening doesn’t have to jump up and say, “YES! I’ll give!”

That’s not the point of every conversation.

Think of these as touches.

  • A story is a touch.
  • An invitation is a touch.
  • A thank-you is a touch.
  • A quick note saying, “This made me think of you,” is a touch.

Each one plants a seed. Each one helps someone know your organization a little better, care a little more and feel a little more connected.

That’s how you grow your own new givers — one small, genuine touch at a time.

Engagement isn’t about having hundreds of new names. It’s about doing something with the relationships you already have.

And sometimes the biggest barrier isn’t even time.

One board member wrote that TIME was her biggest obstacle to participating more in engagement and fundraising. After I led them through some mindset exercises and practiced asking empowering questions, she wrote:

“Why do I now have an abundance of time!?”

I laughed — and loved it.

Because sometimes what feels like a time problem is really an uncertainty problem.

What am I supposed to say?

What exactly is my role?

Am I expected to ask my friends for money?

What if I do it wrong?

When we simplify the role, something changes.

Katy shared that before our session she was uncertain about strategy and how to simplify the messaging around her role.

Afterward?

Energized and equipped.

That’s what we want for our board members, staff, volunteers — and ourselves.

Not pressured.

Not scripted into awkward conversations.

Not sent out with instructions to “go raise money.”

Equipped to share something they genuinely care about.

So here’s my challenge for you ALL.

Think of one person already in your world who could know your organization better.

Don’t begin with:

“How can I get them to give?”

Instead ask:

“What’s one small touch I can make this week?”

  • A thank-you.
  • An invitation.
  • A story.
  • A phone call.
  • A question.
  • A chance to see the mission firsthand.

People can't care about what they don't know.

They can’t engage with something they’ve never been invited into. And they can’t take the next step if we never help create it.

Every invitation matters. Every conversation matters. Every touch matters. Every step matters.

You matter to me. Thumbs up

 

 

YOU MATTER – to me.

Shine On!

Invest in Joy!™

 

September 23, 2026
https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg 0 0 Marcy Heim https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg Marcy Heim2026-09-23 08:50:272026-09-23 09:05:47How would anyone know? PART 2
Coaching, Major Gifts, Mindset, Nonprofit Fundraising

I Had No Idea I Could Fund THAT! – PART 1

light bulbYou could almost see the lightbulbs turning on!

 I recently spent a terrific day with key leadership, faculty and staff at Southwest Wisconsin Technical College exploring how everyone can play a role in inspiring generosity.

Some of the biggest ah-ha moments weren’t about my 3 sentence ask (though I taught it and they all wrote one and it was great!) The ah-has were much more basic.

“I had no idea I could fund THAT!”

And…additionally….

“I didn’t know the Development staff wanted to hear about the needs and dreams in MY area.”

Now, this is me speaking to my development professional colleagues for a moment… THAT’S a situation to not be frustrated about but rather, worth continuing to work to  solve. Do you assume (yikes!) that they all just Get it? Or that they get it after the first few times they talk with you?

It’s a two-way street.

You can’t expect your faculty, staff, board members, volunteers or program leaders to engage in philanthropy if they don’t understand how it works — or that they have a role in it and how they can best do that role.  You can’t sit in the development office waiting for them to figure it out. Plus be patient, take baby steps and keep it simple. You ALL have LOTS on your plates!

 So…Go to them.  Again.

During my years leading development at the UW Foundation, I made a point of attending each department’s all-faculty meeting at least once a year. (I had 23 Departments and 14 Centers)

My message?

  • You are important to me and I am listening.
  • What are you working on?
  • What do you need?
  • What are you dreaming about that isn’t in the budget? (And, aren’t we always having budget cuts in higher ed?)
  • How would additional resources help you?”

 

And I discovered something that seems almost ridiculously basic.

 

Some faculty didn’t realize THEY could make a gift specifically to support their own department!

 

Think about that.

 

You can sit in the development office wondering:

How do we get more faculty, program staff, everyone in the place… to give?

(The old 100% staff giving goal!)

Meanwhile, someone down the hall may be thinking:

“I had no idea I could fund THAT!”

 

For many years I experienced 100% staff giving. Once you create a culture that understands how the partnership with development can help them support their own dreams they have passed an important first step. Your faculty, staff, program leaders and volunteers are the people who know your mission most intimately and can best help move their own programs forward AND help you help ALL your donors.

 

The Advancement team THEN can take Step 2, and both empower those faculty, and join with them personally, to additionally bring opportunities back to their people.  It doesn’t mean Advancement ‘Takes over’ the relationship! It means we say, “Good luck with that.” We trust each other to have the giver’s goals at the forefront and work together.

 

Serve the giver

 

Yes, you CAN fund that! And it’s exciting to see your internal “family” understand what generosity does for them, personally, in their area, and for their dreams and visions. 

SWTC Leading Generosity

 

At SWTC, Dennis Cooley and Stacia Stephenson have good relationships with the faculty and leadership. The goal – create even MORE success for their departments by helping them understand how they can give themselves and partner to strengthen their areas.

Coming up next time: Our workshop provided faculty and leadership ideas THEY COULD SEE THEMSELVES DOING to CLEARLY share with their people — alumni, advisory council members, industry and community partners who already have a connection to their work — the impact they can create with generosity.

 

So ask, (again) the people closest to your mission what THEY see that philanthropy could make possible?  And help make their own giving fun and beneficial for their areas and rewarding for them!

 

Here’s the punch line — Getting everyone on board doesn’t mean turning everyone into a fundraiser.  It means creating a culture where everyone understands that generosity is one more way to advance your mission.  (right up there with teaching, research, programs, etc.)

 

So before you ask: “How do we get more people to give?”

Try asking: “Do the people within our “family” even know they CAN?”

Because sometimes the beginning of a wonderful gift isn’t:  “Yes, I’ll give.”

It’s… “I had no idea I could fund THAT!”  Wohoo!!!

 

And remember…. You GET to be a fundraiser — ALL the time and GET to share a bit of the JOY you bring your givers with all of your partners! 

 SO much opportunity…together!

 

Invest in Joy!™

 

September 8, 2026
https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg 0 0 Marcy Heim https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg Marcy Heim2026-09-08 11:40:322026-09-09 11:29:19I Had No Idea I Could Fund THAT! – PART 1
Coaching, Major Gifts, Mindset, Nonprofit Fundraising

Don’t Say No FOR Them

Don’t Say No FOR Them.

“I’m just not comfortable asking people I know for money.”

Bet you’ve heard this one! Maybe from a board member. A volunteer. Your CEO.

Maybe you’ve even said it yourself.

I get it. You value these relationships. You don’t want your friends to see your name pop up on their phone and think, Oh no. Here comes another ask. You don’t want them to feel pressured or for things to be awkward.

There are two important lessons today.

  1. Don’t say “No” for them.
  2. Be clear on your role as you reach out.

 

  1. Don’t say “No” for them.

Behind all of this is that age-old little voice in your head saying:  What if they say no?

Or perhaps even worse: What if they don’t like me or feel the same about me because I asked?

So you don’t reach out because you believe you are honoring and protecting the relationship.

You just said no FOR them.

You decided they would be uncomfortable.

You decided they wouldn’t be interested.

You decided they wouldn’t want to give — or give THAT much.

You decided the timing wasn’t right.

You decided that asking would somehow diminish your relationship.

All without ever giving THEM the opportunity to decide…or even DISCUSS this.

An ask is an invitation — not an obligation.

This is one of the most important mindset shifts you can make around asking.

When you make an artful ask, you are not telling someone what they should do. You are not using your friendship to pry money out of their wallet. And you are certainly not saying, “If you really cared about me, you’d make this gift.” Yikes!

You are saying — and you’ll recognize Marcy’s 3-Sentence Ask:

You have been such a wonderful friend to this organization.  You understand how important X is and the impact you will have.  Would you consider a gift of $50,000 to support X?

And then you stop talking.  THEY get to decide.

Yes. No. Not now. Not that much. Most often it’s  “Let’s talk more about this.”

All of those are perfectly acceptable answers.

Your job is not to get the yes.

Your job is to create the opportunity for a joyful yes.

  1. Be clear on your role as you reach out.

So what about asking your friends?

Certainly, you don’t ask someone simply because they have money. You don’t ask only because they’re your friend. You don’t use your relationship solely as leverage to get a gift.

You ask BECAUSE you know them.

You know what they care about. You have listened to them talk about why this mission matters. You may have watched them volunteer, attend events, serve on the board, make gifts and cheer on the work!

You already have a relationship.

And because of that relationship, you may be exactly the right person to open the door to a conversation about doing something more for an organization they love.

In fact, most of the time your role isn’t to make the ask.

Often, you and the development professional have already discussed what you know about this person and their relationship with the organization. You may have helped create what I call a Love Letter — giving options based on conversations that have already taken place.

Opening a doorYou’re not cornering your friend. You’re not putting your friendship on the line.

You’re opening a door.

But what if they ARE offended?

Well, yes. I guess they might be. But in almost 4 DECADES of inspiring generosity rarely have I seen this.  And even should you feel something awkward….You can’t control another person’s response.

You CAN control how you show up.

You can listen. You can be respectful. You can base your ask on what you genuinely know about the giver. And you can make it clear that your relationship matters regardless of the answer.

Remember:

“Would you consider?” is a question. Not a demand.

That’s the beauty of an artful ask.

The giver has the power.

askSo the next time you hear, “I could never ask my friends for money,” look at it differently.

You’re not asking your friend to hand over money because you know them.

You’re inviting someone you know and care about to consider doing something that may bring them tremendous joy.

Don’t use the relationship to get the gift.

Use the relationship to understand the giver.

Then be part of making  the invitation.

And please, when you have the opportunity to invite a friend to consider a gift to something you believe they care about:

Don’t say NO for them.

Decide they are worthy of experiencing the JOY OF GIVING!

 

 

Invest in Joy!™

 

August 26, 2026
https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg 0 0 Marcy Heim https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg Marcy Heim2026-08-26 16:18:352026-08-26 17:28:29Don’t Say No FOR Them
Coaching, Major Gifts, Mindset, Nonprofit Fundraising

You Matter. Pass It On.

Think about what happens when someone makes you feel that you matter.

You matterYou stand a little taller. You smile. You have a bit more energy. You have more to give.

You will often hear me say, “Help your giver find the gift that brings them joy!” That has everything to do with those artful conversations where you gently uncover how your giver feels about your mission and your vibrant options for giving. Where will they be able to have the impact that they want to have.

But today I’m talking about one layer beneath that.  You have a giver who loves your mission and is excited about the gift they will make – the level that fits and the result that fits.

Now, consider adding a new dimension – tell them that THEY MATTER!

And start with remembering that YOU MATTER!

You matter to your loved ones, your givers and your mission.

 

You matter to me. Know that.

 

Every word and action you take shares a message and leaves a feeling.

You matter.

Or perhaps…does this drift into….

  • You matter when I have time.
  • You matter when I need something.
  • You matter when you make a gift.
  • You matter when it’s convenient.

Ouch.

While you don’t intend to send those messages, in the rush to get everything DONE, it’s remarkably easy to do.

You dash off the thank-you.  You glance at your phone while someone is talking. You promise to follow up—and don’t. You send the perfectly automated birthday greeting to someone we’ve known for twenty years.

You race into the next ask without really celebrating the last gift.

And sometimes you get so focused on raising the money that you forget the person sitting across from you.

 

Let them know they matter to you

 

People know when they matter.  They can feel it.

And fundraising gives us one long, wonderful opportunity to tell people they matter.

Mission connected to something in their heartNot because of the size of their gift.  Because of who they are.  Because they cared.

Because they showed up. Because something about your mission connected with something in their heart—and they chose to act on it.

 

Now, pass it on.

Think about what happens when someone makes you feel that you matter.

See the person, take in the person as you are taking whatever action you are taking.

A sincere thank-you matters. Remembering someone’s story matters.  Putting down your phone matters.

 

Call when you don't need money

 

 EVERY STEP COUNTSListening matters. Showing up matters.  The words you choose matter.

Every step matters.

So beginning today, will you please both remember that YOU MATTER and TELL SOMEBODY ELSE!

Show them.  And here I go — it’s a mindset…deeper than gratitude, more powerful than stewardship.  Look them in the eye. Say their name. Tell them specifically why they matter to you.

Then watch what happens….ok, I’ll tell you. They will matter more AND YOU will matter more from your authentic action!

Never forget how very much you matter to me.

Invest in Joy!™

 

August 12, 2026
https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg 0 0 Marcy Heim https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg Marcy Heim2026-08-12 09:22:282026-08-12 15:00:23You Matter. Pass It On.
Coaching, Major Gifts, Mindset, Nonprofit Fundraising

Looking Under the Rock. That’s Major Gifts

When you are in a familiar place – or with someone you know – or your holiday tradition – you are comfortable – right? And that’s good. We need habits, routines, and people in our lives we can count to be the same.

I’ll tell you true – someone is on my treadmill at the gym – throws me off. Now I can get past it pretty quickly, but it is comfortable. Perhaps you and a friend meet up at the same coffee shop, or Thursday is movie night.  Maybe Culvers for food after the swim meet. Check out Facebook or email about the same time.

It’s comfortable. It makes you feel connected. Safe even, and you look forward to the stability of the routine. These routines create habits you WANT!

You have your donor who you can count on to give $5000 every year, in September with the annual scholarship appeal letter.  We have whole systems working to build monthly donors, annual support we can count on.

Today I want you to consider how you might change this up to benefit your major giving success.

 

Get curious

about curiosity

It’s about curiosity replacing comfort.

On our recent weekly coaching call, my client Heidi and I were talking about a donor who provides $5000 every summer for their Share the Dream Scholarship program…a larger gift for her small school. Often they add more at year-end.

Maybe you have a donor like that.

You know them. They know you.

The gift arrives.  You send a thank-you.

Maybe you have lunch.  Repeat.

Year after year

You’ve become so comfortable with the relationship that you stop asking new questions.

You’ve been tripping over the same rock.

 

Now in the middle of a $25M building campaign, I say a lot, “We will do this. We just need to look under more rocks!”  Heidi said, “I feel like I am tripping over the rock and not looking under it.”  Pure gold mindset shift!

 

Pick it up What Happens When You Stop Tripping Over the Rock?

Pick it up.

Instead of saying: “Thank you again.”

Say…

“I’ve always appreciated your support of scholarships. Can I ask…what is it about scholarships that first captured your heart?”

 

Or…

“As you think about the future of our school, are you excited about this new building or what excites you most?”

 

Or…

“If resources weren’t the issue, what would you love to see us accomplish?”

The composition of stone question mark

 

Those aren’t cultivation questions. Those are curiosity questions.

 

Ask curious

 

The greatest opportunity in major gifts is often hiding inside the relationships you think you already know.

From now on….before every donor visit ask yourself:

What rock have I been stepping over?

  • Have I assumed I know what they care about?
  • Have I only talked about one program?
  • Have I never asked about legacy?
  • Have I never explored family interests?
  • Have I forgotten to dream with them?
  • Have I limited the size of the conversation because of the size of last year’s gift?

Beautiful.

I am so often asked to help my clients find NEW donors.  Consider this:

slow down pick up a few rocksThe next transformational gift you REALLY need right now may not require finding a new donor. It may require seeing a familiar donor with fresh eyes.

So will you please…

Slow down. Get curious. And pick up a few rocks!

(and this just might also bring some new “riches” to your personal relationships too!)

 

Invest in Joy!™

 

July 20, 2026
https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg 0 0 Marcy Heim https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg Marcy Heim2026-07-20 08:22:272026-07-20 08:35:25Looking Under the Rock. That’s Major Gifts
Coaching, Major Gifts, Mindset, Nonprofit Fundraising

Mid-Year Tune up – Marcy Style

 

mid year tuneup

How are you FEELING about this year so far?

Excited?  A little overwhelmed?

Proud of what you’ve accomplished…or wondering where the last six months went?

Maybe a little of all of the above.

Late June, after teaching a Major Gifts Master Class for the Wisconsin Technical College System Foundations staff, I sat down and read every evaluation. It was a GREAT DAY, and I got the expected feedback about fundraising techniques, major gifts, and my Three-Sentence Artful Ask.

But I got more, over and over again, about something entirely different.

Mindset.

My sessions always begin with mindset.  I can see the eyes roll – “yeah, yeah, just teach me how to get major gifts already.”

Yet here were some of the comments for, “Your biggest take-aways…”

The words we use are key.

Looking at my work—and myself—differently.

Simply changing the way I think about my work made everything click.

Your reframing negative language exercise.

Choosing better words that really do Create a JOYFUL GIVER – not just pay lip service to it.

How we talk about our donors TO them and ABOUT them.

How we talk about ourselves – out loud and in our heads.

One comment especially caught my attention. After spending time covering A LOT of material, looking at the clock, one participant gently reminded me that I had said, “I’m already behind.” She ended her note with a smiley face and suggested I replace it with, “I’m precisely on time.”

 

Touché. She was absolutely right.  Teachers need reminders, too.

This also prompted me to consider where I need to make changes, updates, write new songs!  We are, after all, halfway through the year!

So before simply making another to-do list, looking at what wasn’t on track or finished…I decided I needed to ask myself a few better questions.  Dig deeper. Let me share this with you.

 

Here are the 7 areas I chose to consider – yours may be very different:

  1. Personal health
  2. My band – music overall
  3. Personal finances
  4. Long term planned giving and legacy planning
  5. Home and work environment (home, office, garden)
  6. Family, Friends, Clients – Connecting and Supporting
  7. Business Planning and Implementation

 

You may have thought that running my business would be Number 1.  In fact, when my weight topped 205 pounds – I hated to take the stage – singing or speaking. Now at 150 pounds, I’m no model, but I look a whole lot better. It was a major shift in how I used my time and creating new habits.  Anyway – pick your areas and, of course, you can change them!

 

“It’s YOUR life to make delicious!”  Marcy Heim

 

As I reflected on these areas of my life, these questions became my guide:

  • Why is this area important to me?
  • What’s already right?
  • Where am I struggling, procrastinating or stuck?
  • Who can help me?
  • What’s my first next step?

You may notice one question that seems almost too simple.

What’s already right?

I included it on purpose.  My mind jumps to what’s not even started, what isn’t finished, and where I could have done better. Maybe yours does too?

Unless I intentionally stop and look for what’s already right, I can miss the relationships that have grown, the conversations that mattered, the progress that’s been made, and the joy that’s been present all along. Personally and professionally.

Gratitude doesn’t always happen naturally.

You need to remind yourself to look for it – give thanks – cherish all that is good and right in your world…and THEE world.  Consciously! Deeply!  And it may inspire you to send a note, make a call or just hug your kids/friends/colleagues/donors a bit longer. In a world that can feel very judgy – more than ever – this is an important part of any reflection.

 

good connectionsCelebrate the lives you’ve touched and the relationships you’ve strengthened or repaired.

Celebrate the courage it took to keep going when things weren’t easy.

Celebrate what is already right. Where you moved forward to get the results!

 

Then look at where you are not where you want to be – Not critically, but with curiosity.  WHY am I stuck? What am I afraid of?  Who can help me figure this out. And let me tell you, today that might well be conversations with your favorite AI!

 

Then ask yourself the most important question, “What’s my next step?” The one that will restart this. Not your next ten steps. Not your five-year plan. Just your next intentional step.

 

As for me?

This helps with the clutter – just like my closet needs all those fat clothes GONE – each area has one key step to take that will get me reset.

Trust me on this — you will see it.

So the second half will be where you really score – just like the Green Bay Packers!

 

Why – you looked at where it didn’t work in the first half – adjusted the defense. What is the mindset you need now and who/what can help you focus on what will make the magic happen!

one step

 

 

Each area has one step.  All more focused on what matters most.

 

halfway

So…Woo Hoo!

You’ve made it this far in pretty darn good shape! It’s halftime and your gearing up for the second half. Go Pack! Go Marcy! Go YOU!

You don’t change your life by judging where you’ve been. You change it by choosing your next intentional step.

don't judge

Begin with gratitude, continue with intention, and find the one beautiful next step in each area.

You’re totally got this….and I’ve got you until you do.

 

Invest in Joy!™

 

July 8, 2026
https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg 0 0 Marcy Heim https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg Marcy Heim2026-07-08 07:43:362026-07-08 08:16:41Mid-Year Tune up – Marcy Style
Coaching, Major Gifts, Mindset, Nonprofit Fundraising

Your Givers need a Dynamic Destination!

Your Givers need a Dynamic Destination!

You need to know where you’re going to get there, right?

I came across this message recently from Mike Dooley:

clear roadmap

 It’s not the day you have to manage, but the moment.
It’s not the dragon you have to slay, but the fear.
And it’s not the path you have to know, but the destination.

That last line stopped me.

Think about your GPS.

You don’t begin by entering every turn, every stoplight, every road condition, and every mile marker.

You begin with a destination.

 Sometimes you have the exact street address. Sometimes only the city. Sometimes just the name of a place you hope to reach. But you cannot begin the journey without some idea of where you are going.

And THEN life happens.

Construction. Detours. Closed roads. Bad weather. Unexpected opportunities. A better route appears.

The destination remains.

I think fundraising works much the same way.

Too often organizations expect donors to imagine what is needed. We say things like, “Support our mission” or “Give what you can.”

Generous people want to help—but help do what?

Our giving opportunities – or what I call Vibrant Options for Giving become our donor  destinations.

 

Clear giving options become destinations worth driving toward.

 

$5,000 provides a student scholarship.
$25,000 equips a science lab.
$100,000 launches a coaching position.

A $1 Million blended gift creates impact now and legacy later.
A multi-year commitment turns a donor’s big dream into a possible one.

Donors should not have to invent the roadmap.  Our role is to paint clear destinations and invite people to imagine themselves helping us arrive.

 And here’s the beautiful part.

When someone says, “I love this destination…but I’m not sure I can get there,” that is where we have this amazing chance to Create a Joyful Giver and a wonderful donor journey.

Paint quote

Paint clear roadmap

Maybe it means over time.
Maybe it means together with others.
Maybe it means a deferred gift.
Maybe it means a different vehicle entirely.

Bold quote

The destination can stay bold.

The route can flex.

So this week, ask yourself:

Are we giving people destinations…or asking them to wander?

Because generosity grows when people can clearly see where their investment will take them and we enjoy the journey to get there together!

Enjoy the journey

 

Invest in Joy!™

 

June 8, 2026
https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg 0 0 Marcy Heim https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg Marcy Heim2026-06-08 10:29:132026-06-09 18:22:02Your Givers need a Dynamic Destination!
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