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Archive for category: Uncategorized

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Five Tips to Handle Scandals

May you never need this…

Remember…”I CREATE MY LIFE!” Right? We do. We must take responsibility for our choices. But, we don’t always make the best choices. Notice I’m putting everyone in this picture.

In my 30 plus years in advancement leadership and coaching, I’ve experienced inappropriate photos of elderly residents on Facebook, fraud accusations on the front page about a donor just about to make a named building gift, finding dead animals on a research farm, staff/leadership embezzling or wrongfully spending donor money and staff/board saying or doing something determined to be “inappropriate.”

As I gain years and experiences, I believe I also have gained some wisdom.

Here are 5 tips to handle scandals.

1. Shut Up. Ok, not artful. Don’t gossip. Don’t stir the pot.  

“Did you hear such and such?” We have this urge to join the crowd screaming in shock at a wrongdoing. Certainly these actions may disappoint or sicken me deeply, but I always begin by considering how broken a person must be to have done what he/she did. I am not advocating secrecy, rather discretion in how we talk about scandals. Don’t be the one who brings it up. Poor behavior can happen in any of our organizations and with any of our donors. Don’t act or react until you have facts.

2. Refer major donors to the highest authority.

Even if you have the “official” statement, major donors with questions deserve to have something unsavory explained to them from the highest official possible. The Dean, President, ED, or CEO stating that there was a situation, those who were involved have been dealt with and ensuring that steps have been taken to prevent this in the future will re-build trust. When the CEO of a facility talked directly with the families impacted by poor actions of 2 nursing assistants, the families were reassured it would not recur.

3. Focus on the legacy of positive and strong service and leadership.

A development professional whose institution was involved in a wide-spread abuse scandal met with a faculty member. The faculty member was the father of not only one victim who was abused, but two. He opened the meeting by saying, “99.99% of things that happen at this university are good.” It’s so true. Remind others of the good work we do the vast majority of the time. Strong leadership is the norm.

4. Be part of creating better systems.

One Dean I worked with engaged in questionable use of donor dollars and was removed. Since then, my Memorandums of Agreement with major donors are longer and provide iron-clad clarity on the donor’s wishes. Yes, we need to “allow future leadership the opportunity to adapt to changing realities.” But, the letter of agreement lives on legally long after contact screens are buried, staff changes and no one is around who remembers the specific feelings of the donor.

When an ED’s cheerfully said, “No worries. You head on home. I can take the money bags to the bank” it created over time $300,000 in stolen money and re-enforced why two sets of hands are on any handling of cash. Period. No exceptions.

If board members are uncomfortable with the financials, ASK! This does not mean running the day-to-day, but you have a responsibility to understand what’s going on in the books. An ED asked me to talk to her Board President about “micro-managing her.” Turns out she was directing dollars into her personal account.

5. Manage judgment and the drama of being “offended.”

We have a tendency to find our “grey” more acceptable than others.
Your own moral compass guides you every day in your actions, words and judgments. The store misses charging you for an item or we write ourselves an extra $20 in mileage on our expense account. Hmmm.

People DO change as they grow. New experiences conquer fear of the unknown. My dad had life-long friends from his military service. He called some “colored” with all the love and respect that comes in a true friendship. As he aged and learned about more preferred words, he adopted these. Please don’t judge him as “racial” based upon words he knows from his past when those were the words used.

When Maya Angelou was at Wakefield College students ask to meet with her and separated into “black students” and “white students.” They would ask her questions about each other and she would say, “I don’t know. Why don’t you ask them? They are sitting right here!” and she melted the barriers of fear.

There are those I sadly believe begin each day wondering, “What am I going to be offended by today?” And sure enough, they will find what they seek. They deepen divides and foster despair and anger. Rather, seek to understand that our experiences, culture and perceptions from little on up shape our actions and reactions. People need help to change and grow.

Investing your time in “outrage” is exhausting. Instead practice deep listening with your mind open to increasing understanding and harmony. It will refocus all that negative energy on more productive donor work!

If anything has changed for me as I get older it is to ask when anything negative strikes my world…”What can I do to lift up others in this situation?” As the Dalai Lama says, “Be kind whenever possible. It is always possible.

Invest in JOY®

  

 

Marcy Heim is a trusted authority in the development profession and helps organizations and educational institutions boost their major gift programs through artful, long-term relationship building that dramatically increases fundraising success while promoting increased staff job satisfaction. To receive a free chapter from Marcy’s book, Empower Your Board to Serve as Effective Development Ambassadors, click here.

Questions:  Contact KK Konicek at KK@MarcyHeim.com

 

February 22, 2018
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Why I Love you this Valentines Day

hearts

WHY I love you this Valentine’s Day!

  • You embrace each day with JOY!
  • You know that your one kind act to another person (even if no one else knows you did it) is more powerful than all the attention-seeking rants on social media demanding others to live differently. Your smile and kindness are making a difference right now. You walk your talk.
  • You take responsibility for your life and don’t blame others. “I create my life!” is your mantra.
  • You know if you say, “It’s fun!” when it seems hard; “I’m happy!” when they seem sad; and “I know what to do,” when others are unwilling to take a step you will indeed have fun, be happy and make progress.
  • You are a genuine, caring friend – what you say TO someone is the same as what you say ABOUT someone.
  • You are not afraid to be afraid – you recognize you are afraid, but then you take action anyway!
  • You are willing to love….again and again…through broken trust, disappointment and the challenges that even those most important to us can pile on us.
  • You understand that caring and compassion at individual and community levels can shape areas as expansive and complex as global economic markets. Caring is the new currency.
  • And…most important….you love yourself. And you are so very worthy.

I love you for the love you give to me. You fill my world with joy as you go about composing a good world. Thank you. May this Valentine’s Day remind you that while we may not all express our love as boldly or confidently, real love speaks out loud and clear! Jump in!

Invest in JOY®

  

 

Marcy Heim is a trusted authority in the development profession and helps organizations and educational institutions boost their major gift programs through artful, long-term relationship building that dramatically increases fundraising success while promoting increased staff job satisfaction. To receive a free chapter from Marcy’s book, Empower Your Board to Serve as Effective Development Ambassadors, click here.

Questions:  Contact KK Konicek at KK@MarcyHeim.com

 

February 12, 2018
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You are Enough!

Fretting over all there is to do is not helpful. But THERE IS SO MUCH TO DO!

Turnover in our profession is at an all-time high. During campaign feasibility studies I like to ask, “How could we serve our very important donors, like you, better?” Too often I hear, “I don’t even bother to learn their name. It will be someone different next time asking the same question, “What inspires you to give to us?” Yikes!
A recent AFP study puts the average tenure of a new development professional at 16 months.

Why do we leave?

1. Our passion isn’t enough to turn down more pay.
We probably took our job because we deeply believed in the mission. We may even have taken a pay CUT. But the need is enormous and the focus is on getting the money. “Feels like you work 24/7 to keep the doors open and the lights on.” A better paycheck, even outside our passion, looks good. Perhaps we leave non-profit work altogether.

2. There is no way to be “more efficient” wearing so many hats.
Just this week I was coaching with two development professionals who both oversee everything from the ‘fruit and candy sale’ to events, the annual fund, data base, research, marketing and, of course, major gifts. The list of tasks is enormous and the long days “to catch up” have become the norm. I had one Dean who announced upon his arrival that he expected everyone in the office Saturday morning…every Saturday morning. Perhaps this is also a “part-time” position.

3. “Opportunity Knocks” and we are not excited.
A donor brings a major gift to the table to launch some new project – maybe on the list – but certainly we don’t have infrastructure in place to take it on now, but oh my the board is excited. Or a matching challenge is made – great news but it won’t happen without a good deal of additional effort. These decisions over time create a model that is unsustainable – we grew beyond where we could function.

4. Seems like metrics only point out where we fall short.
Perhaps your day begins with your “dashboard” of visit, phone, dollars raised blazing forth to remind you to get moving if you want to “meet your numbers.” Who cares about donor satisfaction as long as the money is coming in.

“Anxiety only empties you today of your strength. Focus on the best, celebrate baby steps and drop the rest.” Marcy Heim

You are enough.

1. Focus on what IS being done – and done well.
At times we actually can take on the victimization of the very mission we are supporting and feel their pain. Instead we must constantly celebrate each small victory. When we make a difference in a person’s life today – that is good. Build up the positive non-tangible rewards, beyond the paycheck, that WE MAKE happen. The self-fulfillment that money can’t buy. That very focus brings us more success and lifts our entire budget – including our paychecks.

2. Focus on what to stop, drop, dump, dissolve, quit, end.
As the year begins, look back and dream ahead. Focus on what to DROP and STOP.

STOP working all the time. Go home for dinner. Turn off that blasted phone. A VIP client shared a story about a new donor..very high capacity..who closed his construction company every Saturday and Sunday. Period. His employees worked like crazy Monday through Friday and he was wildly successful, with low turnover.

You know this. Set up boundaries for yourself. Your organization will not do this.
“But I just can’t ignore a message from a donor.” Yes you can.

“I have to get off the social media treadmill.” Yes, you do.

You have MORE value when you value YOURSELF. Self-sacrifice is not “noble” when it depletes you. Serving others at the cost of YOU time is not noble, it’s being a martyr. Long days are often unproductive days. DROP and STOP.

3. Focus on delivering the best results.
The UW Madison Kohl Center is 20 years old. This is our convocation/basketball facility made possible with a $25M gift from Senator Herb Kohl. It was “on the needs list” for over 2 decades…other donor money had been given but not enough to do the project right – and so the money was held until the time was right for success.

A coaching client shared her ED was constantly changing what was “most important” on her list. Get agreement in writing and ASK for clarity about what warrants a change to this chart.

A major gift for a new project was given a timeline that was workable for the infrastructure and didn’t dump more on current staff. We told the donor clearly how we were spending money and why. The Board was told that jumping in to launch this with no sustainable funding or staffing would fail. This is embracing “opportunity” so it STAYS an opportunity.

4. Focus on the quality of the activity more than the quantity of the activity.
I was blessed to work closely with Dave Dunlop, who’s now retired after an exemplary 38-year career with Cornell University. Dave is credited for co-creating, with Buck Smith, the practice of “moves management.” He says, “It can easily be misunderstood, so people start “making moves” and making a game of moves, rather than really recognizing the process that we’re a part of is inspiring people to do the things that we believe they would want to do anyway.”

Steve Engle, a former VIP client, stressed every development team member needs “metrics” that fit their unique gifts and contributions to impactful relationship management. One size does not fit all. The lazy manager will look at numbers. The inspiring leader will read the contact screens.

You are enough.
So listen to me now. You care enough. You know enough. You work hard enough. You are doing enough. Strive to bring forth YOUR special brand of caring and kindness to your prospective and current givers, your colleagues, your family and yourself.

You are enough.

Invest in JOY®

  

 

Marcy Heim is a trusted authority in the development profession and helps organizations and educational institutions boost their major gift programs through artful, long-term relationship building that dramatically increases fundraising success while promoting increased staff job satisfaction. To receive a free chapter from Marcy’s book, Empower Your Board to Serve as Effective Development Ambassadors, click here.

Questions:  Contact KK Konicek at KK@MarcyHeim.com

 

January 31, 2018
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Optimistic Reaction

How about these “resolutions”?

1. Give thanks that your life is exactly as it is.

2. Decide that 2018 will be the happiest year of your life yet.

3. Every day, follow your heart and instincts down new paths.

 

What will the New Year bring? Development plan in full swing? Digging into the year-end giving data with a vengeance? (Is it all even recorded yet?) Bet you are all about planning and plotting now. Sure, we want to learn from the past and set “ambitious yet realistic expectations.”

Yet when we look back, for all our planning, each day brings uncertainty.

  • hurricanes and blizzards
  • emails and conversations that we need to interpret
  • unexpected BIG checks that just “come in the door!”
  • the first grandbaby’s due date

There’s a dramatic shift in our fundraising and life when we acknowledge that much in life IS uncertain. BUT what is CERTAIN is that it’s always our choice how we embrace, react to and manage the uncertainty. “Can do!” or devastated.

Do you tend to have a pattern in how you react? Are you aware of what your first response is? Laughter? Anger? Frustration?

Optimism is a game changer.

Optimism is defined as the ability of an individual to recognize, discern, and perceive that a positive outcome can occur, no matter what their current circumstances are at that moment.

Read that again…. no matter what their current circumstances are at that moment.

Consider these “circumstances”…

  • Flight 2645 has been delayed 2 hours.
  • John canceled his appointment with you to handle some “urgent business.”
  • Mary left a message – has questions on her Letter of Agreement.
  • Alice didn’t give her year-end gift this December.
  • Your dear friend is in town and can do lunch.

Does this mean you actually leave 2 hours later? Does this mean John has changed his mind about his gift? Does he really have “urgent business”? Is Mary having second thoughts? Is Alice unhappy with your organization or you? Could you duck out for lunch with your friend or is there just “to much to do?”

We Become What We Think About!
Earl Nightingale, the Strangest Secret

“Your mindset matters. It can dictate your ability to receive a positive opportunity and outcome when it presents itself so don’t miss your blessing just because you have already given up! Your breakthrough may be just around the proverbial corner” says coach and past NFL football star, Jason Carthen.

In fact, when you DO finally meet with ‘John’ he shares he’s interested in endowing his annual project. His “urgent business” was with someone who just did this sort of giving and told him all about it. He wants to leave this sort of legacy too. BINGO!

For Smart Fundraisers Uncertainty Demands Optimism

1. Be certain you embrace this incredibly positive economic outlook with your top donors.

Apply laser-sharp focus on your top donors based on capacity, interest and readiness. NOTHING takes priority over this work. See them. Talk to them. Don’t guess what they are thinking or how this strong market is impacting them.

2. Be certain that making an impact, doing something meaningful, MORE motivates your donor than the tax deduction.

Sure, some donors will come in and say, “My accountant says I should give this much away.” But in my experience, and the research supports this, many MAJOR donors are not able to deduct their entire gift – it is only one piece of the experience. It is not the main motivator.

3. Be certain you are engaged in RELATIONSHIPS, not transactions.

Meeting your metrics? Great…but has it become mechanical? Are you authentic? How do you make your donor feel? Is your visit just a “check-off” on your list for their annual participation? What are you doing to sincerely connect them to your work? Are you using partners in your visits?

4. Be certain there will be surprises and most of them GOOD!

These will be positive and not-so-welcome. “Oh no, not this!” is just a step on the way to “next time.” In other words, every time you are uncertain is your opportunity to react with optimism and gain a new experience to have at the ready for the next time. Opening the wrong door often leads to the right door!

See the bigger picture – beyond that uncertainty.

Our days are made up of moment to moment situations. Opening our email is a crap-shoot. It can be amazing or (you can allow it to) ruin your whole day!
No matter what comes at you in the cue, see the larger picture. Sure, make your plans…including the blank lines for those unexpected twists and turns.

No one situation defines you, your relationships with your donors, your giving results or your personal joy. Unleash your actions and reactions with optimism and see this New Year explode with joy and success!

Thank you for bringing me along on your journey! Cheers to you and your amazing 2018!

Invest in JOY®

  

 

Marcy Heim is a trusted authority in the development profession and helps organizations and educational institutions boost their major gift programs through artful, long-term relationship building that dramatically increases fundraising success while promoting increased staff job satisfaction. To receive a free chapter from Marcy’s book, Empower Your Board to Serve as Effective Development Ambassadors, click here.

Questions:  Contact KK Konicek at KK@MarcyHeim.com

 

January 11, 2018
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Going into the New Year

It’s time for you to make time to stare into space – rest and reboot!

 

1. Make decisions quickly and take action.

Successful people decide and DO. Make a decision. You can always make another decision. And the more you make the better you get at making great ones. Take action! Past donors in their 70’s who biked hundreds of miles exploring foreign places this past year wrote in their holiday greeting, “It’s better to wear out than rust out!”

2. Make a GRAND 2018 PLAN.

I create a BIG, COLORFUL VISUAL 2018 calendar. It gives me clarity and power. I begin by blocking days OFF – every Sunday, vacations, retreats, continued learning and renewal. THEN I add key family events – birthdays, reunions. Finally my speaking, band, event dates already booked, my regular communications – like this ezine. This process helps me blend personal and professional goals.

3. What 2-3 BIG Goals do you want to achieve? Start a family tradition.We have a tradition.

Sometime around January 1st the family sits around the table. Each has an 8 ½ by 5 ½ sheet of yellow paper and colorful markers. We put our names on the top then every family member writes one goal for themselves and each other. We look at last year and talk about how it went. Over the past decade doing this, our ability to set and achieve our goals has skyrocketed!

4. Reflection, gratitude, perception.

A noted “trendspotter” reported 2017 was a year of “disruption and despair.” Goodness. Glad I don’t live in her world. I promise you, what you are looking for you will find. Be that sorrow, mistakes of co-workers, gifts that didn’t work out or the shortcomings of friends, family and leaders. 2017 was one of my most uplifting and joyful years! What did you see and perceive? Bet it came true.

5. Opportunity Knocks!

When you are clear on what you want, don’t fret about exactly HOW you will get there. The road is rarely straight and clear – rather there are snow drifts, curves, detours and delays. These are opportunities disguised as new relationships and experiences that will propel you towards your goals! Don’t ignore them because they were not part of the steps you envisioned.

Thank you for allowing me to be part of your navigation system. May your path in 2018 be filled with wonder, joy and light! And yes – hairpin turns, hills, tunnels, road-work and potholes – therein lies the magic!

 

Invest in JOY®

  

 

Marcy Heim is a trusted authority in the development profession and helps organizations and educational institutions boost their major gift programs through artful, long-term relationship building that dramatically increases fundraising success while promoting increased staff job satisfaction. To receive a free chapter from Marcy’s book, Empower Your Board to Serve as Effective Development Ambassadors, click here.

Questions:  Contact KK Konicek at KK@MarcyHeim.com

 

December 28, 2017
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Dial Down the Drama! Dial Up Your Success!

Samantha Poremba, (with me in the photo) was an inspiration! She said, “In my large family the message was, ‘Be a thumb (pointing at yourself to take responsibility), not a finger (pointing at somebody else)!’” Love It!

Be a Thumb, not a Finger!

It underscores the dramatic shift we make in our fundraising and life when we acknowledge that much in life is uncertain, frustrating and scary. BUT it’s always our choice how we react to and manage these feelings. And that’s where DRAMA comes into the picture!

Dial Down the Drama! Dial Up your Success!

We spend precious energy and time engaged in emotions that don’t serve us. In fact, they can drain us. How many times have we wasted minutes, hours, even DAYS lamenting about what might happen if… that major gift doesn’t comes in? We miss our goal – fundraising, exercise reps, whatever? They don’t want to meet with us? We have a change in leadership? Our kid acts out? WHAT IF OUR CELLPHONE DIES? OMG!

We are emotionally drawn to the drama of others through email, snarky comments, criticism, angry posts, or constant complaining. This time of year brings even more drama. Pile on year-end totals, gifts that don’t work out like we thought, holiday parties, holiday gift giving challenges and much more. Let’s just jump already!

Life triggers drama. Decide to move from “why me” to “what next” with lightening speed.

Why Drama? We need and want attention!

Drama is a way of relating to the world by overreacting to anything – often with a negative tone – and impacts your physical, mental, emotional and/or spiritual state and that of others around you.

So if it is such a drain, why are we so willing to jump right into the drama-mobile?

Attention.

You see, as babies we made our needs known (crying, fussing) and we got attention. But we drew the false conclusion that attention was love.

Think about it, kids ‘act out,’ adults miss deadlines, couples get pouty, and we become victims to a world that does TO US. Poor me, look at what happened TO ME. Our boss, spouse, colleagues, kids, you name it, all are doing things to us, the poor victims.

Can anyone relate to the “high maintenance donor?”

YOU Control the Dial

You can literally take charge of moments that set you off. Picture a dial – your Drama Dial. See yourself cranking it up….and cranking it down. Consider that you really CAN turn this dial pull yourself from energy-sapping drama.

Create a new Drama Default

1. Get clear on what triggers you.

What flips you out? What actions set you off? What makes you want to scream? In the office, when you’re driving, at home.

2. Pick a new default.

Find an alternative action – note ACTION. You can’t just think, “Oh I won’t let that bother me anymore or next time.” How is that working?

FOUR Drama Defaults to choose from:

1. Breathe. Easiest and most readily available. A deep breath buys time to dissipate a negative reaction to anything. It’s like rebooting the computer. Reboot you.

2. Shout. “Why me?” then “What’s next?” “Why me” and “Poor me” is victim talk – as self talk and to others. The second you ask yourself instead, “What’s next? What is a next step I can take to get out of this?” you have shifted away from drama.

3. Say “Thanks for Sharing!” When you hear something, read something, watch something that gets you riled up or brings you down, take your fingers and gather those words or image into your fingers, fling them off and say, “Thanks for sharing.” The action you take helps you move on.

4. Declare it away. Say, “Something good’s gonna happen to me!”

Drama Down, Dollars up, Joy Up!

Why is this so important? Drama takes its toll on our physical, mental, emotional and spiritual health. It’s also generally toughest on our most important relationships – our family, closest colleagues and friends. Have a game plan going in to help you shift from the big and little things that get to you. This holiday season and always, whenever it feels like SO much pressure is on you to deal with SO much, choose a new default to the drama. Notice and enjoy the reactions of others when you do. Picture my dial and remember YOU CAN DIAL IT DOWN!

I am wildly optimistic about the success you will create this year-end! May your holidays be filled with everything that means the most to you. Thank you for being such an important beacon of light in the world! Joy and Peace to you and yours!

Invest in JOY®

  

 

Marcy Heim is a trusted authority in the development profession and helps organizations and educational institutions boost their major gift programs through artful, long-term relationship building that dramatically increases fundraising success while promoting increased staff job satisfaction. To receive a free chapter from Marcy’s book, Empower Your Board to Serve as Effective Development Ambassadors, click here.

Questions:  Contact KK Konicek at KK@MarcyHeim.com

 

December 14, 2017
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Relationship Plans – December and Beyond

“I am a one-person development team and this (relationship-action plan) helped me with basic ideas that are doable in my fundraising plan.  I want to work with as many donors as possible, but I need to act on those with the highest capacity and interest. Thank you!”  -Lynette

Many of the 650+ folks who joined me on the Firespring.org “Creating a Relationship Action Plan” webinar earlier this month had similar thoughts. YES! You can only create a highly personalized set of steps for your best prospective givers! You want to be amazing to everyone. I get it. BUT, you need to focus to maximize the results for your organization and to best value both your personal and professional success.

“Ms. Heim reminded me that people give to people that treat them well, and that the plan has to be written down and direct.” -Brenda  

YES! And on our webinar, I promised to dedicate this issue to addressing some of the questions you asked most.  Let me first answer, for those of you NOT with us…

1. What is a RAP?

A Relationship Action Plan is a written plan of the specific, artful actions you, and/or your partners, will take, at least once a month, with your top 25-50 givers over a year or more to facilitate their maximum long-term investments using reverse engineering.  

2. What are the 10-steps for a RAP?

  1. Givers highest in capacity & interest are selected–Focus is key to success

  2. Everything known is captured–this may be a lot or a little

  3. Partners are identified–not engaged yet, but in the mix

  4. Long-term giving goals/project(s) are identified–dream big and bold!

  5. Step goals/projects are identified–creates giving joy along the way!

  6. Partners are recruited and engaged–now that you have clearer giving goals, bring in the best partners to help!

  7. Action steps for monthly touches are planned for you and partners–don’t make this hard…what and who can help you share what you do and why it matters?

  8. You EXECUTE the plan–dusting it as it sits on the shelf doesn’t count.

  9. Has the giving goal been achieved? No judgment here.

  10. Adjust the plan moving forward–based on the current status, reset the compass!

3. “How do you make time to write and implement these?”(Jason)

This is sort of like getting ready for a big event or the holidays. The more major your donor, the more involved the plan and generally the longer your timeline. You need to get on calendars of both your donor and your partners. This is not about setting aside ½ hour and Boom! Done! Thoughtful plans take time to write, edit, share, rework – repeat. Once completed for the first time, keeping them current is much easier. And, once you have an overall plan, you free up brain space to be creative, maximizing the results (and fun) of your action plans. This was a new way of thinking for me.

4. “I was wondering how to engage our major donors more and how to actually get them to know just how much they have helped our organization?” (Paul)

Great question! In our busyness, we often work to arrange significant experiences for our major givers–visits with key leadership, tours, events, lunch with other donors, etc.  All great ideas. Be sure every touch has 1-3 key SIMPLE messages that clearly states how they have helped you do your good work. Thanks are best coming from Board members (which you indicate you are, Paul!)  Your sincerity is powerful. For Board and leadership, sharing your thoughtful VISION engages major donors in the dream…then your “thanks” completes the experience. YMAD means You Made A Difference. Be sure that 4-5 of your annual touches are specific impact examples. Sincerity shines here!

5. “What methods are typically used to convert volunteers to donors? (Susan)

You can use a relationship action plan for your volunteers as a group.  As you lay out the steps, ask what is important to the volunteers as a group?  Do they need a piece of equipment to better do their volunteer work? Would a space for them to have a cup of coffee be great? Is there some continuing education that they would all benefit from?  What dollars are needed to make one of these happen?  Who is really excited about it? Begin by thanking them for the results they have as volunteers. Then introduce the idea that they would all benefit from accomplishing such-and-such and investments of $100 to $1000 will make it happen! The dollar range depends on the number of volunteers and the total price tag of the project.  Work backwards from asking your volunteers to participate and the educational steps, support of leadership steps, maybe a gathering to launch…from the first step…get them to weigh in on the most important project for them to work towards.

6. “I wish she would have laid out an example RAP to see how exactly I could see myself using it. (Jenna)

We can have a multi-year vision and long-range big goal, but generally we map out the specific steps a year at a time. This is hard to do briefly. The steps depend heavily on your organization and your current relationship with your giver. BUT, in general, the first thing I do is chart out what will happen this coming year to ALL my donors. Then, I plot specific steps relating to the ask I would like to make within these other connections. I start by writing out my ask and planning when I want to speak the ask.  From there, I consider what has to happen for me to be comfortable speaking that ask and who can help me get these touches done. I hope that helps!

So you don’t ask, “Ok, what do I do next?” You look at where you want to be and work back from there.

7.“I was hoping for more detail on what the “monthly touches” would include.” (Amy)

You are only limited by your imagination. Gather donors and ask what they like best to do together, solo, and with folks from your organization. Ask–what can we do that better helps you understand our work and our impact?  I would gather 3-5 donors together and just listen. Here are some examples!

  • Chocolate chip cookies

  • Visit with recipient of services

  • Access to a conversation with leadership (no ask, just a conversation)

  • Thank you visits/phone calls/etc that are purposefully planned and executed on a schedule. (Not forgotten this way!)

  • Another donor sharing why they gave in person or letter

  • Lunch to catch up

  • Stories of others giving to this same project type to test for reaction and interest

  • Backstage pass, puppy visit, special reception…all with a planned message being shared

  • A personal email of holiday wishes

  • A story of the intended impact of the giving area being discussed

  • A tour of anything–in person, video, on your cell phone

  • More specifics about a project/program from knowledgeable staff member

  • “Just checking in.”

  • Deliver the newsletter in person

  • Anything that adds other people and life to your story

  • Etc. etc. etc

RAPS sound easy, but take careful thought.

“It got me focused on ‘donors’ as opposed to just systems, strategies and processes.” (Brenda)

Right.

“It made the process of asking more human and humane than Moves Management. It validated my own approach to donors, but amplified the importance of a written plan.” (Kristan)

Yes!

Our work is this complex mix of details/staying the course and compassion/respect for those we serve and who invest to help us do our good work.  For all of you who juggle so many hats and wonder how to yet add one more thing, do consider that even 2 plans for your top 2 most impactful givers will force you to think ahead with them. It WILL make it easier to take action and help you stay in touch. Givers love consistency – knowing they will hear from you again…soon.

They are important to you. YOU are important to them.

 

Invest in JOY®

 

 

 

          

Marcy Heim is a trusted authority in the development profession and helps organizations and educational institutions boost their major gift programs through artful, long-term relationship building that dramatically increases fundraising success while promoting increased staff job satisfaction. To receive a free chapter from Marcy’s book, Empower Your Board to Serve as Effective Development Ambassadors, click here.

Questions:  Contact Cathy Yerges at Cathy@MarcyHeim.com

 

November 24, 2017
https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg 0 0 Marcy Heim https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg Marcy Heim2017-11-24 10:21:592024-02-19 09:17:42Relationship Plans – December and Beyond
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Five Myths and Five Truths about Sponsorship

 

Sponsorship is changing….and rapidly. Here’s what you need to think about as you plan how sponsorships will play into your giving goals…and what you need to do before the year’s end.

 

Sponsorship – 5 Myths and 5 Truths

FIVE MYTHS

1. You can count on those long-time corporate sponsors.

Nope. Companies are changing their giving goals and want to feel they are accomplishing something tangible and worthwhile for the community.  New corporate guidelines exclude sponsorships but will fund programs – something with a result more meaningful than “the reception sponsor.”

2. “What’s In It For Me” packages are key.

The “Here’s what you get” charts and levels won’t get you sponsorships like before. Gold, Silver, Bronze is not what’s in it for them any longer.

3. You can count on individual sponsors to come back year after year.

This is mixed news. You may well have some folks who will indeed be back year after year, but sponsorships they solicit from their friends will be less. “I’ll do $10,000 for your event if you’ll do $10,000 for mine” exchanges are fading fast.  Instead, they agree to just skip it. As one donor put it, “My bucket for MY passions is growing and my bucket for quid pro quo giving is running dry – just like I want it.”

4. It’s great to have friends out for these events.

Nope. Many sponsors are tired of pushing their complimentary tickets for their purchased tables. Their staff and friends do not want to spend the evening away from family to attend with then. No-shows happen because folks are just getting butts in seats to get the table full.

5. It’s a great way to expose these sponsors to your organization.

Honestly they know why you are coming. Any conversation at a values level is lost when they are in the mindset to have a transactional conversation – your sponsorship and what they get. “Let’s get to it. What are you looking for this year?”  For many of them, the ask is the only time they hear from the organization until they are back for the next ask.

FIVE TRUTHS

1. An unexpected year-end thank you will set the stage for a new conversation with your current sponsors.

NOW, before the year is over, call or visit every sponsor to simply say, “Thank you.” Tell them you want to have a conversation about how your partnership will look in the coming year. If they are making decisions NOW about what to add to the budget, ask them to consider adding their sponsor amount but designated for program instead.  Then set up a plan to visit in January to explore just how this program gift would be implemented. Be open to a change.

2. Outline how a company can have a “hand’s on” relationship.

Instead of hawking what you get, ask them how their company can take an active role in a project you are doing, give tours, host an event for your donors at THEIR company that also includes a tour of THEIR company. Get creative.

3. Partner with your key individual donors to engage the gifts of their friends along their passions.

This past year I was involved with 3 efforts to raise over $1 million with a lead gift ($750,000) from the donor and the rest from friends they partnered with us to engage and ask. This was a far different experience than a one-night bash and raised more money. The giving was sparked by the friendship – not necessarily the cause but a few will stay donors beyond this gift in honor of a friend.

4. Smaller gatherings make for more personal interactions.

Sometimes I scratch my head why we think big numbers mean success. Long ago my Dad said after one of my major events, “If I’d have dropped dead on the floor no one would have found me until morning.” Even as well as we plan, do we talk with each sponsor? Do we race through the sponsor list generating a weak round of applause at the luncheon?  Maybe you need to do the same thing 10 times on a smaller scale. Time wise, there is actually an efficiency that comes from the repetition and the interactions are so much more meaningful.

 5. Create a real relationship. This is why we make a difference and how does that resonate with your giving goals?

I know…sounds like Major Gifts Marcy. BUT, if we take sponsors out of the transaction mindset and have genuine conversations about the difference they are making to help create a community where their employees want to live, work and raise a family, I think we’ll have results well beyond the sponsorship levels.


Now is the time to begin the conversations about what is meaningful NOW for your corporate and individual sponsors. Presenting a package that supports all arts groups instead of 5 separate asks may be a better win for all. Shorter, smaller events targeted at connecting specific folks may be better than one massive annual gala and generally build better relationships and raise more money. What other options are there? Maybe our sponsors know something we are not willing to admit about our events.

 

Marcy Heim is a trusted authority in the development profession and helps organizations and educational institutions boost their major gift programs through artful, long-term relationship building that dramatically increases fundraising success while promoting increased staff job satisfaction. To receive a free chapter from Marcy’s book, Empower Your Board to Serve as Effective Development Ambassadors, click here.

Questions:  Contact Cathy Yerges at Cathy@MarcyHeim.com

 

 

 

 

 

 

 

 

 

 

 

November 17, 2017
https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg 0 0 Marcy Heim https://marcyheim.com/wp-content/uploads/2024/04/Marcy-Heim-logo.svg Marcy Heim2017-11-17 13:57:022024-02-19 09:17:43Five Myths and Five Truths about Sponsorship
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Clearing Clutter from your Life

Ever look around your office or home and wonder how you would even begin to deal with all the stuff? Simply put, clutter is anything that gets in the way of living the life of your dreams. If you want a different job, a better relationship or greater peace of mind, but your life is filled with boxes of mementos, unworn clothes, papers or stacks of unread books, you’re clogging the path to your happiness. The over-consumption of digital stuff has the same effect on your brain as physical clutter.

So celebrate with me this recycle bin piled high with paper on the way out! The space of empty boxes is uplifting. The weight of that paper is gone!

Researchers at Yale have identified two areas in your brain that feel the loss of a valued possession the same as something that causes you physical pain. The more you’ve committed emotionally or financially to an item, the more it literally hurts your brain to come to terms with that fact that it should go.

When your brain has too much on its plate, it splits its power up. The result? You become awful at:

  • filtering information
  • switching quickly between tasks
  • keeping a strong working memory

We joke about our forgetfulness as we age, but honestly, it is mainly a reflection of too much—stuff, information, and commitments—aka clutter.

Your clutter has a lot to tell you about what’s off-balance in your life.

5 clutter traps, the emotional issues around them, and what to do

– adapted from “What your clutter is trying to tell you” by Kerri Richardson

1. YOUR WARDROBE – Emotional issue: Nostalgia
What this means: Wardrobe clutter often means you’re holding on to a fantasy self—one that was more youthful, thinner, or happier—a time when you felt as if anything was possible. You want to feel that way again. This can also be behind dealing with extra pounds.
What to do: Ask, “How can I get the same fulfillment in my current life that those old clothes represent?”

2. YOUR DESK Emotional issue: Procrastination
What this means: Piles of paper may be an excuse to avoid moving on. Ignore the piles, hold off dealing with difficult issues or new (perhaps scary) opportunities. The pressure of the expectations alone is enough to keep the clutter on your desk.
What to do: Decide you want to move on – this one is pure mindset. Then end subscriptions, take pictures or scan old stuff you want to remember and PITCH.

3. YOUR CAR Emotional issue: No boundaries
What this means: Letting clutter pile up in your car means that no space is left for you. Your car should be your own space, not a dumping ground. Are you keeping your calendar full so you can tell yourself you’re too busy to make changes in your life?
What to do about it: Create “dates” with yourself and honor them as if you were another person. Be ok with the discomfort of disappointing other people. Dealing with boundary clutter leads to cleaner relationships, less stress, and deeper connections.

4. YOUR GARAGE/BASEMENT Emotional issue: Avoidance
What this means: Leaving boxes of possessions and unfinished projects to stack up means you lack the mental energy to face difficult tasks. Avoiding it lets you pretend it’s not there. But each time you see it, the mess before you saps your energy. You create a landfill in your home.
What to do about it: Get a friend who is unattached to the stuff and can be firm, block off a few large chucks of time (1/2 days) and get it gone!

5. YOUR ATTIC OR BASEMENT Emotional issue: Guilt
What this means: Family heirlooms, old cards and unwanted stuff are no longer of use — but you feel by getting rid of them, you’re betraying your loved ones. It layers on emotional baggage – obligations, memories, joy, sadness and regret.
What to do about it: If something makes you smile when you see it, it’s not clutter. Re-evaluate the worth and either say goodbye or make it a daily part of your life.

Clutter in your Year-End work impacts your results.

1. Clutter in your database or lists.  Emotional issue: Nostalgia

How many folks are on the list that made one memorial gift and you think might become “regular” donors?  Are bad addresses robbing your postage budget but you think you can reconnect? “We’ve always done it this way.”

2. Clutter on your board. Emotional Issue: Guilt

They may have capacity or influence, but face it; this mission is not their passion. You are disappointed in their performance. They are sorry they got talked into something they really don’t want to invest time and energy into.

3. Clutter in your year-end plan. Emotional Issue: No Boundaries

You’ve been into the online webinars again and every idea sounds great! Now you have so many ideas going – Giving Tuesday, segmenting, email solicitations, Facebook – your “plan” is more like throwing spaghetti at the wall and seeing if any of it will stick.

4. Clutter in your own life – your physical and emotional space. (see DESK above) Emotional Issues: No Boundaries, Guilt and Avoidance.

You are major gift officer or ED, mom/dad (aunt/uncle, grandparent, whatever) and volunteer. Your commitments, even though you “enjoy” them have left your life so full there is no down time for you – your quiet space and self-reflection (even raging extroverts need this). Besides, taking time for you feels selfish.

Clutter – Stand up for your mental and physical space!

Yes, clutter negatively affects your performance and joy, but it is your perception of clutter that matters, not someone else’s.

Personally – take a stand (and some action) on some of the clutter in your life. Professionally – step into your power and knowledge as an advancement professional and lead your year-end actions.  Onward to less!

Invest in JOY®

 

 

 

Marcy Heim is a trusted authority in the development profession and helps organizations and educational institutions boost their major gift programs through artful, long-term relationship building that dramatically increases fundraising success while promoting increased staff job satisfaction. To receive a free chapter from Marcy’s book, Empower Your Board to Serve as Effective Development Ambassadors, click here.

Questions:  Contact Cathy Yerges at Cathy@MarcyHeim.com

 

November 3, 2017
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When You Believe, You’ll Be Believed

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Oprah Winfrey said, “Our beliefs can move us forward in life, or they can hold us back.”

As we head into year-end, your beliefs will indeed play a major role in your results. I believe more than any other time of year if you believe in what you can accomplish between now and December 31st, you will attract an audience! Believe and achieve!

Let me share a story about the power of believing. 

As a faculty member in the new “Fundraising and Development for Nonprofits” course, Center for Nonprofit Leadership, School of Human Ecology (SoHE), University of Wisconsin, I was treated to a tour of the class site by Nancy Nicholas Hall. Bobette Heller, Associate VP of Development, SoHE led the fundraising for the $59 million project – $21 million to be raised from private gifts. SoHE is one of the smaller schools and colleges within the large UW-Madison. This goal seemed impossible. “We were not raising gifts at this level. We really didn’t have the numbers needed to take on a project like this.” There were those who said, “You can’t do this.” But take it on they did and Nancy Nicholas, a 1955 grad of the school, launched the drive with an $8 million lead gift. But now what?

An idea…a 100 Women Wall of Honor recognizing women who embody the school’s mission to improve the quality of human life. With a gift of $100,000, an honoree becomes part of the Wall of Honor.  But they didn’t even have 100 ideas!

Wall of Women

Today, instead of generating the hoped-for $10 million, over $37 million in gifts to the school have been received by adding women to this wall. This wall is displayed in the first building on campus named for a woman.  Each story is an amazing tale of partnerships forming to create the honor on the wall. Bobette has been in this spot for 17 years and stands next to the “campaign honor wall” created from generosity and seats from the original auditorium – if you look, you will see her name.

Why was it a success? Bobette, Nancy Nicholas and the two key Deans, Robin Douthitt and current Dean Soyeon Shim believed. 

 

When you believe Marcy

You have to SEE something and believe in what you see.

You have to believe that this is the best possible investment for your prospective givers to consider.

You have to believe that giving to your mission will give your contributors the chance to do something significant with their financial success – $25 dollars or $25 million.

You have to believe your results WILL compose a good world.

You have to believe your vision is right – not fixed, but right.

You have to stop being a victim and blaming your board, your database, your spouse, your ED, your multiple responsibilities, whatever – for your results or lack of results.  

You have to stop justifying your results with excuses like, “We aren’t getting the same federal grants we used to,” or, “Our key donor died.”  

You have to see the enhanced service you are delivering as a result of increasing giving.

You have to see where you can be and believe it is possible to get there!

But let me be crystal clear, believing is only the first step. Sitting around believing will not get the job done. It’s just the start.

It’s not enough to see the results private gift partnerships can create for your mission. It’s not enough to want people to invest.

You have to declare that you are going to create these results.  

You have to SEE something and SAY something.

That means that even if you don’t have many, or any, of the perceived puzzle pieces, and you can’t quite figure out HOW this picture will form, you press on anyway!  You must guide your mind.

You have to SAY that this will be amazing!

You have to tell, again and again, what these results will accomplish.

You have to ban the negative out of your head and your conversations, “You can’t really do this. This is going to be a challenging campaign. You really don’t have the pieces in place to get this done.”  

What you SEE, What you SAY, creates your focus and what you focus on you attract into your life; AND you GROW IN YOUR LIFE.

If you SEE only the challenges, the perceived limitations, the lack, and you SAY (complain) about these, you will grow them. You will attract more challenges, more limitations and more troubles into your life.

True story.  An ED client told me at the onset of our campaign work that we would only raise $1.2 million or so of the of the $3 million we needed. Best as I could do to push a new result into the minds of our givers, truly I witnessed her bringing expectations DOWN. She got her expected result.  That’s what I describe as not being coachable.

But when you SEE something and BELIEVE, then SAY something, it inspires you to take positive action – even when the “How” is not crystal clear! Your actions create your results.

SEE something. SAY something. DO something!

When you believe, you will be believed and others will join you on the path to your desired results.
Onward to incredible success!

Invest in Joy,

Marcy sign

 

 

Artful Asker

Marcy Heim is a trusted authority in the development profession and helps organizations and educational institutions boost their major gift programs through artful, long-term relationship building that dramatically increases fundraising success while promoting increased staff job satisfaction. To receive a free chapter from Marcy’s book, Empower Your Board to Serve as Effective Development Ambassadors, click here.

Questions:  Contact Cathy Yerges at Cathy@MarcyHeim.com

 

 

October 13, 2017
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