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Tag Archive for: fundraising

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They said no, now what!

 
“Been getting a lot of ‘NOs’ lately.”  That’s how our coaching call began. As we inspire generosity sometimes it seems we don’t. It can pull us down. A “No” has a different effect if it is a long-time donor or someone new you are engaging in a major gift conversation, yet all can disappoint us.
 
  
Here is what you need to remember:
  
  
1. They are saying no to what you ask them for. They are not saying you are a bad person or your cause is not worthy.
  
2. They deserve to make a gift that makes them happy, on their timeline. That’s not necessarily our campaign timeline or the giving goal we wrote down for them from our research. That doesn’t mean we are stupid or wrong, or they don’t get how important our mission is.
  
3. It is not our place or job to judge them. They are not right or wrong – it’s just their decision at this time.
  
4. We get to do this work. Leave the conversation with gratitude for the chance to ask for their support.
  
 
  
Now, with that said, what can you process from this?
  
 
  
1. How comfortable were you that you had a great match for a major gift? 
  
  
One real gift of using my 3-sentence ask is that the donor generally reacts to the part that isn’t right and the rest is ok.  For example, with this 3-sentence ask…
  
You have such a heart for supporting seniors.
  
You understand how our respite program helps keep the staff so important in their care.
  
Would you consider a gift of $35,000 to support staff respite weekends?
  
 
  
The donor says, “No, I don’t think I want to support that.” What does that tell you? $35,000 is just fine – you have the wrong project.
  
 
  
“Great! Let’s consider what would be more meaningful for you to support for seniors?” would be a good question to ask.
  
 
Connecting
2. Did you court long enough?
  
  
In a world that’s pushing you to get on with that ask already, a wedding proposal on the first date has never been effective and still isn’t. In major gift work we are looking to move from transactions to genuine relationships. In this relationship did you develop the connection to this ask?
  
 
  
3. Did you listen or talk?
  
  
When we deep listen we pick up on little clues that cue us in on what our givers want to do. When we are more interested in funding our greatest need we might not hear that this isn’t a fit for our giver.
  
 
  
4. Did it just become about getting the money?
  
  
When we can really wrap our brains around serving our donor instead of getting the money it just goes better. Donors are not ATMs.
  
 
  
And, finally, what do we do next?
  
Time to give!
1. Remember that even if we do everything right – donors are living their lives and right now a “yes’ just isn’t part of it.  At some level there are a certain number of no’s you will get – and that’s when you simply move on to the next conversation…and the next. The “yes” will come.
 
2. Give yourself an amount of time to feel bad this ask didn’t work out. Over time shorten this time.
  
3. Don’t be a fortune teller and make up what your donor is thinking. Chances are it will be negative and wrong.
  
  
Aside from being fearful about asking in the first place, a “no” triggers piles of mindset demons.  And a run of “no’s” makes us wonder if we’re cut out for this work in the first place. Show compassion for your donor – it was hard to turn you down. Be grateful that today you get to talk to someone else about supporting your work. Know that the more you have conversations, tell what the money does  – the real impact giving has, make clear asks and shower genuine appreciation, the more money you will raise.
 
Your next “YES!” is just around the corner!  I promise you! Flip the switch with, “Every day in every way I am attracting major giving to me!”
 
Yes, you are!  SHINE ON!!  
 

Invest in JOY®

February 22, 2023
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Uncategorized

Happy Valentines

quote- Thursday Thoughts

Invest in JOY®

February 14, 2023
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Uncategorized

Need a Second chance?

January has come and gone. Ground Hog day has passed – Here it signaled six more weeks of our blustery Wisconsin winters!  The chances are 50-50 each year.

What are the chances you’ll hit your 2023 fundraising goals on your own? 

17%.  

Here’s something to consider as it relates to your fundraising goals. 

•    The gift will not come without speaking an askful ask. 

•    You will never get the appointment you don’t set up. 

•    You will never get the grant you don’t apply for.


•    Your donor will never be inspired with an impact story you don’t share.


•    You donor won’t feel appreciated with the card you don’t send.


In fact,

•    You will not change your results…if you do not change your behavior. 

The moral? 

The longer you wait to take action…the less likely you are to take action. 

So instead,

Take Action

•    Decide what you CAN do to begin. It may be printing out that challenging email to take action the first thing the next morning when you have more energy. Take a step. Then another. You’ll never finish what you do not start. 

•    Listen rather than talk.  You will become wiser and clearer on the next actions to take. 

•    Count on yourself. Can you count on yourself to do the right thing?  Honor your commitments?  No one in this world (spouse, boss, government) is responsible for making your life better. It’s on you to do the right thing.

•    Your success comes from within. No one is “set up” to succeed.  Your preparation, your study, your hard work, your determination to bring your best “sets you up” to both see and grab the opportunities that come your way.  (and those opportunities may not even look like you thought they would)

•    Be competitive. The perfect competitor operates with the highest of professional standards to become their best competitive self. They do the right things, the right way and never succumb to lying, cheating or unsportsmanlike conduct.

•    Be trustworthy. Trust, loyalty and integrity are massive competitive advantages. The world is filled with people who will play you. Keep your standards high and you will attract what you want.

Now this may seem like a strange message coming from a major gift and life coach. Nope. Indeed you need others for support, for accountability, for challenges. Not to do it FOR you but to help you uncover the person you are so desperately trying to be.

….to call you on your excuses; to challenge the “poor me” in you; and to lift up even your smallest of successes to morph you into the person who competes to be the best version of yourself.

World needs you!

The world needs you now. It needs you to be a strong, courageous, independent thinking person who will use their creative ideas and unique talents to make a lasting difference. 

Pursue your highest good and you will inspire the highest good in others. You actually always have. Thank you.

Invest in JOY®

February 8, 2023
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Uncategorized

Thought of you today!

It happened again! December 31st is still the champion for Most Giving in One Day. About ONE-THIRD of all giving happens on December 31 and during that last week of the year. Whew!

So now what? Everyone is burned out, right?

Actually, the urgency to give before the end of the year kicks in for tax reasons. Then, as you make the gift, there is a powerful shift and laser focus to determining exactly what you DO you want to give to and WHY!!!  So even as givers recover from the onslaught of year-end letters and emails NOW is the time to fan the giving flame ignited at year-end for your mission.

Think about it — out of all the causes vying for their last-minute generosity – they picked you.  When it came right down to the wire and they reflected back on how they felt about your mission and whatever experience they had with you – you came out a winner.  You have their gift to prove it!

Keep the love light glowing...

So again, now what?

Keeping the love light glowing with your Year-End givers.

Greatest Valentine in the Galaxy!

1.    Write or email a thoughtful message of thanks.  Be fun and fun-loving – send a kid’s Valentine’s Day card.

While it is vital to get that pre-printed, year-end receipt letter out asap – donors want to know you received their gift in time – Then, as you actually make the gift, there is a powerful shift and laser focus to determine exactly what you do want to give to and why. “Roses are red. Violets are Blue. Your gift was amazing and we appreciate YOU!”  I like to send kid’s Valentine’s cards – they are light, fun and don’t cross lines with maybe being too much. This year I’m going with Baby Yoda. How can you NOT smile and feel loved and appreciated?

2.    Use impact stories to reassure your givers that they did the right thing.

Gifts, from $25.00 on up to $100,000.00 and beyond made at year end ALL ARE driven by a combination of tax planning and mission match. Now that the time pressure is off, donors are reflecting and second-guessing – wondering if they did the right thing. January and early February is the perfect time to share the impact of what you will now be able to accomplish because of the amazing donor support last year. This reassures them they made the right decision to give.

3.    Ask them to give of their time and talent – not money.

Over 40% of Americans set New Year’s Resolutions. Often resolutions to “be a better person, give back to my community,” or “get involved” make the list. This is the perfect time to talk with folks about serving on the board or providing input into a particular fundraising project. For example, one of my clients is gathering input from major givers to their scholarship program. The goal is to create a club to foster 3-5 year pledges and deferred giving for scholarships. Current donors can help name the club and set up criteria for membership and special activities just for them. Bringing them together NOT to talk about THEIR gift right now, but rather to help define the giving experience will generate some great ideas and start the thinking about a major gift. With only 9% of people achieving their New Year’s resolution goals, you, as the nonprofit, can be the support system that helps a giver stick with a resolution.

4.    Involve them with a monthly giving project.

Believe it or not, in January there are people who have selected you – and now are reflecting and thinking, “It’s such great work. I wish I could do more.” Guess what?! You can!  Now is an ideal time to run a monthly giving campaign for a select segment of your year-end givers. Focus on a smaller dollar goal that supports a major project of interest to them. This giving will be IN ADDITION TO their major gift. Don’t do this with everyone – have a specific project in mind and plan out the steps to make the experience fun and rewarding.

5.    Connect with them.

Hopefully, you, a staff member, a board member, or a volunteer has already called everyone who made a gift to your organization between November 15 and January 10th.  If not, there’s no time like the present! It’s not too late to pick up the phone and call to thank them for supporting you so generously during the holiday season. Leave a message or send a text if they don’t answer. Going the extra mile tells your donor you care about them and that their gift is appreciated.

Donor fatigue is a real thing. Being a Grateful Recipient and showing great appreciation carries you into creating a joyful giver once again! Whether that’s through a phone call, text message, handwritten note, or email, reach out “just to tell them one more time” how much their support last year meant. Don’t know which type of contact to make? How do they communicate with you? Donors typically prefer to receive communication in the same way they offer it.

Share an impact story they haven’t already heard or could have read elsewhere. Bring your best donors into your organization. Give them a view that others do not get a chance to see. Make them feel as special as they are to the success of your mission.

Chocolate and flowers

And then there is CHOCOLATE and flowers!  May these next few weeks find you smiling as you SHARE YOUR LOVE and FEEL THE LOVE around Valentine’s Day! 

Roses ARE Red —and Violets ARE Blue. Not a day goes by that I’m not grateful for you!

Invest in JOY®

January 25, 2023
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Uncategorized

3 Resolutions YOU need for 2023!

YOU are beginning!  However you crossed the 2022 finish line, you are beginning this New Year! Bravo! It’s scary and exciting all at once!

Faro Sign with Ken, RJ, Bailey and Marcy

I’m celebrating the New Year in Faro, Portugal where Ken and I are exploring with our son, RJ, and his gal, Bailey.  It’s been a tremendous adventure filled with delightful surprises and opportunities to flex your positive mindset muscle that only international travel can bring!

Thank you for investing your talent and passion into inspiring generosity – for non-profit missions…and LIFE! It’s an honorable and noble calling. Here we are ready to launch again!  There are those who go through laborious lists of tasks to prepare for the New Year.  I think it comes down to 3 pretty simple resolutions – and none make you go to the gym, clean your piles or pledge massive changes. 

THREE Resolutions You Need for 2023!

1. Resolve to be bigger than your problems.

It’s not the size of the problem; it’s the size of you! Think about how you struggled with zoom early 2020 – now it’s a cinch. Zoom hasn’t changed really. Perhaps there are more features – but what HAS changed is you – your growth in comfort with the tool. Being in Portugal now is a new language, new money, new streets – all doable with some time and thought.

“Every master was once a disaster.” (Eker). Everything new, or at least new to you, is scary at first. Fear shuts us down. Try instead to be curious. “I wonder how or what I could do to take a next step.” Know yourself. How do you feel most comfortable confronting something new – a person by your side showing you, an on-line tutorial, a class? Jay Wilkinson, Founder of Firespring, and tech wiz, collects new tools he sees and sets aside a Saturday morning each month to explore them. Good advice. As we navigated Portugal, we each had our ways of figuring it out. 

2. Resolve to try again tomorrow.

There are lots of reasons thing don’t go as planned. Some issues seem to never get resolved and get frustrating. Some people we struggle don’t seem to change. You may feel worn out. It may look bleak. It may feel like it will never change.  Have a nice dinner, watch a Disney movie, put it all aside. Tomorrow really IS another day. Life is overflowing with opportunities to begin again.

Remember...every new day,
Portugal Sunset

As Annie sings in the show, “Annie” “Tomorrow! Tomorrow! I love you, tomorrow! You’re only a day away!” 

And, the Japanese Proverb goes, “Fall down seven. Stand up eight.”  It doesn’t matter how many times you fall down, fail, or get discouraged – as long as you stand up again.  We learned this navigating narrow one-way streets when we were way too tired.  Tomorrow IS another day.

Begin one time more than you quit.

3. Resolve that the world is basically good and you are here to thrive!   

You choose how you walk through life. Sure, it’s not something you can constantly hold on to, but you DO choose to believe the world – the universe – God – is basically good. I choose to believe that I was placed here to THRIVE – be the best version of myself I can muster. Indeed there are manipulative people out there.  Yet believing that you are destined to be successful and happy and LOOKING for signs towards what you define as success and happiness draws you to it – it must.

quote by Mike Dooley

I say often in my talks that I believe there are people in Madison, Wisconsin who get out of bed in the morning and ask, “How can I be offended today?” And guess what? They find something!

When you change the way you look at things, the things you look at….wait for it…CHANGE!

Marcy Portugal 2023

If you are looking for 2023 to be the best yet – it will be.  I promise!  HAPPY NEW YEAR!

Invest in JOY®

January 11, 2023
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Uncategorized

Happy New Year 2023

Happy New Year 2023

Invest in JOY®

January 1, 2023
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Uncategorized

U-Rah-Rah for YOU! Finish Strong 2022!

Just days away from 2023 isn’t it great to look back and remember……

Marcy's collage of 2022

—the donors you helped make the gift that was JUST RIGHT for THEM!

—those whose lives are changed because you and your organization SHOW UP every day!

— the board members who gave and led by example for others to follow suit.

— the skills and knowledge you’ve gained to be even better at this calling of fundraising.

—the camaraderie with your co-workers, volunteers, and team.

—the last minute gifts – miracles and surprises!

— the fun! 

—the way you feel right now – maybe a bit tired but SO Fulfilled!

2022 to 2023

Now is the time to …..

Joyfully adapt and Bravely Believe!

It WILL be a(nother) HAPPY NEW YEAR!

Invest in JOY®

December 28, 2022
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Uncategorized

Merry Christmas!

Christmas 2022

Invest in JOY®

December 25, 2022
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Uncategorized

Simply showing up is enough!

AFP New Jersey

Busy! Busy! Busy!  Happy December!

Traversing that fine line between overjoyed and overwhelmed – sometimes only seconds apart!  I LOVE IT! Showed up for a great session with AFP New Jersey and then back to get the tree up (or upside down actually). HAHAHAHA!

Marcy's 2022 Xmas Tree

Simply Showing Up Is Enough

5 Key ways to simply show up for Giving (and Living) Success

With millions given the last month – and last day – of December now is the time to embrace that simply showing up is enough.  Be thrilled with how giving empowers your mission. Be joyful as you celebrate this magical time. Be authentic in caring that your givers experience giving the gift that is meaningful for them.

Quote- Simply showing up is enough.

Connect with as many of your key givers as possible now – those who have given this year, and those who usually do, but you haven’t heard from yet this year. Start with your largest givers – but have a long, long list. You’ll get some surprises!

“You are important to us and I want to wish you happy holidays! If there is anything I can do to help you with your year-end giving, I’m happy to help.”

1. Show up at the door.  MAKE TIME!

Connect – in person. Olivia takes out poinsettias. Nancy bakes bread. Holly has pictures from camp. Call and stop in. Don’t take your coat off. Be sure to get to the kids stuff and the funerals, too. In person.

 2. Show up on the phone. True story from one of my coaching folks.

“Called David to ask if they were planning on making their gift ($25,000) before year end and if so, was there was anything I could do to help make that happen. He thought they had done it!  He said, “Yes, we will get on that right away.”  Within about 10 minutes I got a text message saying the money had been requested from their Vanguard account and would be showing up shortly.”

Enough said.  And texting is great, too!

3. Show up in the email. 

Short. Simply. Simple gets read, busy does not. Get all the emails cued up to go out – now, December 28th and 31st.  HELP them remember they can simply click and do YOUR MISSION some good.

4. Show up in their mailbox.

May your days be merry and bright! Send a card. Your year-end letter can be sent again with a note attached – “Wanted to be sure you saw this – Thank you and Happy Holidays!”

5. Show up for yourself.

When you are just too pooped – and you really don’t enjoy the thing you have on the list to attend – email to say your plans have changed and you can’t join in. Rest.

IT’S THE MOST WONDERFUL TIME OF THE YEAR!  (Can you hear me singing?)

It's the most wonderful time of the year.

Invest in JOY®

December 14, 2022
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Uncategorized

In the spirit of Thanksgiving!

Happy Thanksgiving 2022

Invest in JOY®

November 22, 2022
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